With all the work that goes into writing bulk email, it’s a shame when your emails don’t perform as well as you’d like. Ideally, we’d all like to send emails to a list of people who love our brand, read all of our emails, and purchase our products or services often. Unfortunately, email marketing doesn’t work that way, and with all the changes we’ve seen in the industry over the last year, just getting recipients to read your emails can be hard work.
Here are our top tips on how to do it in today’s email environment:
The second step, of course, is making sure users actually open and read your emails. Another few tips from us:
Having your emails opened and read is growing harder by the day. While this is certainly making out jobs more difficult, it’s also making us better marketers and making us think about how to provide value to our customers. As with any time of change, there’s a lot of opportunity here to the marketers who act quickly and effectively. Use some of our above tips to be one of the winners.