If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.I don’t know about you but I have got a stack of technical books sitting on my shelves. Guides, teach yourself, how-to’s, more literature than mu local public library. They are all useful, especially as reference but I doubt I have read more than a fifth of the page. Normally it is just the introduction and a few chapters to get to speed up on the subject. Paradoxically I have loads of books on all sorts of internet related subjects when the emergency of the World Wide Web was supposed to do away with dead publishing.
Still there is something convenient in being able to grab a book or a printout to taek on a flight or train journey. Unlike a laptop or palm pilot they are robuat and don’t tend to get stolen. At least not the tomes I normally read. Therefore the web is very important source of information and not as boring as a book might be to you. I am not stating that a book is not good enough for reading. All I m saying is that in the fast world everybody needs information fast and easy and the one that is correct.
The world of SEO is fast changing. Complicated recipes for SEO success are bound to go out of date quicker than for Tofu. What is needed is a broad understanding of the issue and technique and set of tools for analyzing strategies. After that any reader wanting to know the current state of the art is best served by discussion forums, web resources and magazines. Re-heating a 12 month old dish is not the best formula for success and might actually be counterproductive, a bit like a case of SEO food poisoning!